As entrepreneurs, we’ve all been taught how things “should” be done, especially in certain industries. Society expects that we run our businesses the same way every time. But that doesn’t always work, and quite frankly, it’s exhausting, and if anyone understands this, it’s today’s guest, Deirdre Tshien. On this episode of The Entrepreneur Coach Podcast, Deirdre shares her journey of aligning her software business with her personal values and the challenges she faced along the way. She delves into the pivotal decisions she made, emphasizing the role of intuition in business and the need to confront societal expectations.

Deirdre sheds light on the importance of examining your motives and reevaluating your business strategies to ensure they align with your own values and goals. Through practical advice and real-life examples, Deirdre inspires listeners to trust their intuition and make decisions that feel right for them, ultimately leading to a more fulfilling and purpose-driven approach to business. Join us as Deirdre dives into the process of making big decisions for the future of your business and offers valuable guidance on finding clarity and fulfillment.