In this episode of "Let’s Talk Resale," we dive into the future of item digitization, where every product will have its own digital identity. Joined by industry leaders, we'll discuss how brands are navigating this new terrain, especially in light of emerging initiatives like the EU's digital product passports. This isn't just about meeting new standards; it's about leveraging this dual physical-digital nature, much as products like Tesla and iPhone do, to maximize customer engagement and opportunities. Tune in for practical insights and strategies every brand executive should consider.

In this episode of "Let’s Talk Resale," we delve into the future of item digitization, envisioning a realm where each product possesses its own distinct digital identity. Industry leaders join us to navigate this quickly emerging new terrain.

• Niall Murphy, Founder Evrythng
• Lindsey Hermes, Avery Dennison
• Dr. Daniela Ott, Secretary General Aura Blockchain
• Natasha Franck, Founder and CEO of EON
• Gayle Tait, CEO of Trove

We explore how brands are adapting to this digital revolution, especially with the emergence of initiatives such as the EU's digital product passports.

This is far beyond merely meeting new standards; it's about harnessing the power of this dual physical-digital essence, akin to renowned products like Tesla and iPhones, to optimize customer engagement and unearth opportunities. Tune in for invaluable insights and practical strategies that every brand executive should consider.