Douglas Burdett isn’t an author, but he’s interviewed 274 of them. Douglas is the host of The Marketing Book Podcast, and in this episode we chat about the experiences he’s had and lessons he’s learned from talking to authors like Seth Godin, Mark Schaefer, Anne Janzer (see Ep. #5), and Jay Baer.  How valuable is going on podcasts to an author? (short answer = very) How can an author be a great podcast guest? What should an author not do when going on a podcast?