Episode SummaryA go-to-market strategy is essential in helping companies attract and convert their target audience. But building a cloud go-to-market strategy is, above all, a long-term business strategy. In this episode of the Revenue Innovators podcast, our host Mary Shea welcomes John Jahnke, the CEO of Tackle.io. They discuss the importance of a cloud go-to-market strategy for B2B organizations, the role of marketplaces in the B2B world, and why the cloud is relevant to almost every software company.##Guest-at-a-Glance💡 Name: John Jahnke💡 What he does: He's the CEO of Tackle.io.💡 Company: Tackle.io💡 Noteworthy: John is a business and technology leader with a successful track record of building great teams to drive emerging technology patterns.💡 Where to find John: LinkedIn