Latané Conant is the CMO of 6sense. She joined us on the Content Matters podcast to discuss account-based marketing and engagement, with a focus on the insights she shares in her book: No Forms. No Spam. No Cold Calls. Along with over seven years in executive marketing positions, Conant is also a seasoned sales leader, so she understands well the challenge of getting sales and marketing to work well together and how things need to evolve in companies to make that happen. 
Some of the things we talked about:

Her shift from sales to marketing and her belief that employee and customer experience are at the heart of everything.
How we make it difficult for people to buy from us and how to fix it by getting rid of the three pillars - forms, spam, and cold calls.
How to determine relevance to know which accounts and contacts within those accounts to engage.
Why predictive revenue growth is key for CMO's to understand and implement.
The difference between working an account and working a lead.
The process to get everyone on the same page.
How marketing and sales teams are evolving.

Where you can find Latané:

Twitter: https://twitter.com/LataneConant
LinkedIn: https://www.linkedin.com/in/latane-conant/

Other Resources:

6sense website: The 6sense Account Engagement Platform
Her book: No Forms. No Spam. No Cold Calls.