Rick Santorum is a case study in the  durability and legitimacy of retail politics, the face-to-face contact Iowans say make their state special. He is the last of the  Social conservatives have embraced then discarded a string of anti-Romneys: Michele Bachmann, Rick Perry and Herman Cain. A  finish  in tier there  could underscore the value of the retail politics style that  other candidates have abandoned in favour of  TV appearances, social media and campaign commercials. Seven days of Kwanzaa     Umoja (Unity): To strive for and to maintain unity in the family, community, nation, and race.     Kujichagulia (Self-Determination): To define ourselves, name ourselves, create for ourselves, and speak for ourselves stand up.     Ujima (Collective Work and Responsibility): To build and maintain our community together and make our brothers' and sisters' problems our problems, and to solve them together.     Ujamaa (Cooperative Economics): To build and maintain our own stores, shops, and other businesses and to profit from them together.     Nia (Purpose): To make our collective vocation the building and developing of our community in order to restore our people to their traditional greatness.     Kuumba (Creativity): To do always as much as we can, in the way we can, in order to leave our community more beautiful and beneficial than we inherited it. Imani (Faith): To believe with all our heart in our people, our parents, our teachers, our leaders, and the righteousness and victory of our struggle.