With over 18 years of fashion expertise, Kelly Helfman, Commercial President of Informa Markets Fashion, has re-imagined the wholesale industry. Landing MAGIC as the top U.S. trade event for two consecutive years in a row, Kelly has successfully boosted globally sought-after brands, MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC into new era through industry advancements with live and digitally focused trade events. Starting her career in 2006 at MAGIC as a Customer Service Representative, Kelly has expertly navigated the corporate ladder, drawing a wide scope of insights that lend to her innovative approach, and progressive leadership style. Bringing authenticity and advocacy for work-life balance as a #bossbabe and modern mother of two, Kelly continually shapes not only fashion B2B events, but the industry as a whole