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Tidal is a music streaming service that was created by Norwegian company Aspiro AB in 2014. Aspiro AB was founded in 1998 and initially provided technology services for the music industry, such as music streaming and digital distribution.In 2012, Aspiro AB launched a high-fidelity music streaming service called WiMP, which was only available in Scandinavia. The service was praised for its high-quality sound and editorial content, but Aspiro AB saw an opportunity to expand globally and compete with other streaming services like Spotify and Apple Music.To do this, Aspiro AB created a new brand called Tidal and rebranded WiMP as Tidal in 2014. The service was relaunched with a focus on high-quality audio streaming and exclusive content from popular artists. Tidal was also marketed as being artist-owned, with a number of high-profile musicians, including Jay-Z, Beyoncé, Madonna, and Kanye West, investing in the company.One of Tidal's key features is its high-fidelity audio, which allows users to listen to music in lossless quality, providing a more immersive listening experience. Tidal also offers a range of exclusive content, including live performances, music videos, and interviews with artists.In 2015, Tidal faced controversy when it was accused of inflating its subscriber numbers. However, the company has since continued to grow and expand its services, offering a range of subscription plans and expanding its reach to more countries around the world. In 2021, Tidal was acquired by Square, a financial technology company founded by Twitter CEO Jack Dorsey.