Insight Into Auto Buying Habits of Millennials, Pickup Truck Buyers, and More!
Feb 8, 2024 ·
33m 33s
Understanding different types of people remains a key skill for selling cars. In a time when consumers are increasingly doing their research on their own, primarily online, wouldn't it be...
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Understanding different types of people remains a key skill for selling cars. In a time when consumers are increasingly doing their research on their own, primarily online, wouldn't it be great to have a head start on understanding some key buyer segments? At CarGurus, we recently surveyed over 3000 car buyers to find out how they think about car buying, how often they change their minds, and what channels they use to communicate with dealers. This webinar will dig into how Millennials, pickup truck buyers, and Hispanics differ from other buyers, up and down the customer journey.
Presenter: Madison Gross, CarGurus
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Presenter: Madison Gross, CarGurus
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