Dave is the marketing manager of Albacross, a B2B website visitor tracking tool. Dave discusses the differences between consumer and business marketing and how this affects what is possible in your data generation and promotion. We cover what you should look for in choosing the right B2B marketing tools for you and where B2B digital marketing is headed in the future. If you are a B2B marketeer, this is the podcast for you. Listen here, or subscribe via iTunes at https://bit.ly/digitalsparks . Brought to you by www.positivesparks.com