The most accurate way to find what you want is to define what you don’t want.

The first step of driving innovation is desirability, according to Kurt Baumberger, EVP, Strategy & Innovation at Shadow Soft. The blueprint to innovation can be achieved leveraging a logical framework for moving fast and delivering a minimum viable product to test in the market.

This is Part 1 of 3 with Kurt discussing how innovation can be developed in your company strategy.

Join us as we discuss:
Using an ethnography to identify pain points
Steal like an artist
Selecting a group of innovators



Reference material: Innovation Navigation: How To Get From Idea To Reality In 90 Days