One of the areas we certainly don’t have expertise in, but our business owner clients continually struggle with is creating and executing on a marketing plan.

And they find including the marketing piece…and more specifically digital marketing…in their long-term plan for growth difficult…because it just seems to change…or need to change often…

So we are going to talk about marketing and creating a plan that’s indeed executable again today…we’ve regularly had marketing pros on the podcast and will continue to as it’s so important and constantly changing.

So that’s our topic today… Improving Your Marketing Strategy in the Midst of Rapid Change

And our guest is Tobin Lehman who is the Founder and Owner of New North…

Tobin is an author and the founder of New North, an award-winning digital marketing agency dedicated to helping B2B technology firms grow.

He has over two decades of working with brands like Southern States, Pfizer, Thermo Fisher Scientific, Kimberly Clark, and a host of others, and has earned an industry reputation for taking the mystery out of marketing with clear strategies and real results.