When you think about a specific company, what comes to mind? Most likely, it's related to their branding - their values and mission, the kinds of clients or customers they serve, and how they want to make an impact. What does your brand say about you? If you get your brand vibe right, it can make the difference between gaining and losing a prospect. We spoke with Steph Shinabery about how to develop and communicate your brand... and how this can ultimately give you the competitive edge. Steph Shinabery is The World’s Best Possibility Coach, a Nurse Anesthesiologist, Artist, Speaker, and the Founder of GENIUS CODE ACADEMY.After spending much of her life in a career that lacked the inspiration and fulfillment she knew was available to her, she began a journey to answer the question: “What is it I truly desire?”Her journey led to creation of the Genius Identity Code®, a process for unlocking your gift, purpose, and path, and helping people see, believe, and execute their unique genius to achieve miraculous outcomes. Steph works with creative experts, entrepreneurs, and coaches to help them embrace their authenticity and create their unique brand vibe to cut through the noise to stand out online.You can find her talk, “Wake Up Your Genius Machine,” on Amazon Prime Video’s Speak Up: Empower Your Ideas, Season 4.Read more at petite2queen.com/unique-brand-vibe-competitive-edgeSupport the show