How To Win The Trade With The Why
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May 9, 2024 ·
24m 9s
Today’s consumer demands a high level of transparency and independent validation in the dealership experience, especially with the valuation of their trade-in. There’s significant friction in the appraisal process because...
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Today’s consumer demands a high level of transparency and independent validation in the dealership experience, especially with the valuation of their trade-in. There’s significant friction in the appraisal process because consumers naturally feel that their vehicle is valued at the top of the market and dealers must set realistic expectations. On top of that, offering high levels of transparency and balancing profitability can be challenging. This session will provide specific tactics that enable you to be transparent and profitable.
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| Author | DrivingSales Dealership HCM |
| Website | - |
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