Adam sits down (in a cafe, so this is live, people) with Jay Hasbrouck, Founder and Principal of Filament Insight and Innovation and author of Ethnographic Thinking: From Method to Mindset, a how-to guide for anyone looking to better understand and apply many of the methods ethnographers learn to their own businesses and practices. We talk through some of the techniques Jay covers in his book as well as talk candidly about the world of consulting and client relationships. 

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