Any salesperson can tell a good story. Styles may differ, but your message is what matters. 
A great story helps your buyers understand what’s possible and how they can achieve their desired outcomes. Understand how to improve your storytelling skills and what to focus on to have a bigger impact on your buyer. John Kaplan shares a few storytelling tactics you can use to elevate your approach and move your deals forward, faster.
Here are some additional resources:
5 Things to do Before Your Next Sales Conversation [Podcast] 
When To Use Customer Case Studies in the Sales Process 
Align with the Buying Process: The Power of the Mantra 
5 Ways to Gain Trust in the Sales Process 



Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.