Booktoker, influencer, and publishing professional Miral Sattar joins us to answer all your pressing questions about promoting your book on TikTok! This episode dives into who should join the platform (everyone), how often you should post (often), and the type of videos you should share to sell more books and spread awareness with examples of book posts that have gone viral.

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Miral Sattar uses data and analytics to help authors publish and promote their books, as well as social media tools to reach audiences through such platforms as her widely popular viral BookToks. Most recently, she has been devoting her time to her kids fiction podcast, Bearily Bear Stories, that was named Best Podcast of 2022 by Common Sense Media and promoted in Apple’s Podcast Homepage. Fans can also find her on TikTok and Instagram (@miralreads), where she raises awareness about diversity in kids’ publishing. She has been featured in TIME, CNN, the Wall Street Journal, the New York Times, and NY Daily News, among other media publications. She holds an M.S. in Publishing (Digital + Print Media) from NYU and a B.S. from Columbia University in Electrical Engineering and Computer Science. You can learn more at miralsattar.substack.com.

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