How to market a SaaS / B2B Software business
Nov 26, 2018 ·
20m 27s
As the subscription-based business models have grown in popularity together with technology applications for company services, Software-as-a-Service (SaaS) platforms have become increasingly popular in the B2B & Tech Startup space....
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As the subscription-based business models have grown in popularity together with technology applications for company services, Software-as-a-Service (SaaS) platforms have become increasingly popular in the B2B & Tech Startup space. Nevertheless, with the spike seen in this sector, traditional Marketing has suffered a number of changes — given the purchasing behaviour of the decision-makers on the “prospect” side has altered, many sales and marketing concepts need updating in order to preserve effectiveness.
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| Author | Marketiu |
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