Leading a team of creative people can be challenging even to industry veterans.

That is because creatives (marketers, designers, writers, etc.) are all unique individuals with their quirks and personalities. Some are introverted, some are extroverted, some love rules while others break them at will. There are no 'typical' creatives other than that they are highly passionate about what they do.

Join Rocky Novak and me as we discuss why it is crucial that you understand the dynamics of a creative team and that you demonstrate vision and leadership.

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