A clear and compelling brand is key to anyone understanding the identity and purpose of your organization. Yet, unfortunately, most organizations lack a brand that is well defined and deeply integrated into the organization's identity.

Dan Sumpter, the Chief Creative Officer of Dunham+Company, joins the Cause+Effect Podcast to offer insights on how ministry leaders can discover the core emotional essence of their brand, define the deliverable promise, and effectively implement strategies around a clear brand identity that leads to more impact and better results.