How To Find The Right Customer
Apr 4, 2022 ·
39m 8s
The trouble with trying to be everything to everyone is that companies inevitably fail because when they say yes to every request, they end up watering down their core competencies...
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The trouble with trying to be everything to everyone is that companies inevitably fail because when they say yes to every request, they end up watering down their core competencies to the point where they can’t differentiate themselves. In this episode, Onoja shares some tips for finding the right customer and saying No, to the wrong one.
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| Author | Africa Business Radio |
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