TikTok has emerged as a powerful force in shaping and influencing hip-hop culture. With its short-form video format and vast user base, the platform has become a breeding ground for viral dance challenges, catchy hooks, and innovative musical trends that have profoundly impacted the hip-hop genre. Artists have leveraged TikTok's algorithm-driven discovery features to gain exposure, propelling their songs to the top of charts and reaching new audiences. The platform has democratized music promotion, allowing emerging artists to showcase their talents and gain recognition without traditional industry gatekeepers. Additionally, TikTok's unique editing tools and creative filters have sparked a wave of visual aesthetics and choreography that now permeate music videos and live performances. From popularizing dance crazes to catapulting unknown artists into stardom, TikTok has undeniably become a vital force driving the evolution of hip-hop and reshaping the music industry landscape.