How heritage brands innovate, with Geordie Willis
Feb 19, 2024 ·
24m 55s
325 years young: lessons in innovation from heritage brand Berry Bros. & Rudd When you are thriving well into your 4th century, you know you are doing something right. And...
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325 years young: lessons in innovation from heritage brand Berry Bros. & Rudd
When you are thriving well into your 4th century, you know you are doing something right. And although there’s a tendency to view heritage brands as dusty and out-dated, they often know a thing or two about innovation and long-term thinking.
In this episode Emily talks to Geordie Willis, 8th generation family member at 325-year-old wine and spirits merchant Berry Bros. & Rudd, about what it takes to innovate successfully, and what younger businesses can learn from their experience.
show less
When you are thriving well into your 4th century, you know you are doing something right. And although there’s a tendency to view heritage brands as dusty and out-dated, they often know a thing or two about innovation and long-term thinking.
In this episode Emily talks to Geordie Willis, 8th generation family member at 325-year-old wine and spirits merchant Berry Bros. & Rudd, about what it takes to innovate successfully, and what younger businesses can learn from their experience.
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| Author | Emily Monsell-Holden |
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