So you’ve defined your ideal customers now, how do you reach them? To reach your target audience in today’s business world, you must have a solid digital strategy in place. You’ll notice I called this a digital strategy rather than a digital marketing strategy, since I believe this goes way beyond marketing. Your digital strategy should flow out from your broader business goals and objectives. It should involve more people than just your marketing team, in fact, it should include all C-level strategists.

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