How a Simple Change in Pricing Changed the Supermarket Game
Nov 19, 2019 ·
3m 35s
In this episode, Tim Ouimet, President and Co-founder of Engage3, discusses the beginnings of modern pricing strategy and the rise of the supermarket in America, including how Michael Cullen came...
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In this episode, Tim Ouimet, President and Co-founder of Engage3, discusses the beginnings of modern pricing strategy and the rise of the supermarket in America, including how Michael Cullen came to be known as "the world's greatest price-wrecker." By rethinking how prices were structured, grocery stores changed how consumers everywhere shopped.
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| Author | Marielle Fong |
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