Honoring the Personal Branding Aficionado, Forbes Columnist, and Authentic Industry Creator, William Arruda as THE Tenured Influencer since
Nov 22, 2019 ·
42m 25s
“Personal Branding is dead” … what? William started an international presentation this year with this provocative statement helping the Career Coaches & Personal Branding Strategists in the room get clear...
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“Personal Branding is dead” … what? William started an international presentation this year with this provocative statement helping the Career Coaches & Personal Branding Strategists in the room get clear about the future of authentic digital branding for each person – and the need to start sharing via video. Initially enamored with TV ads and how they could move consumers to purchase, William’s career was hopping as a corporate marketing person prior to pioneering the first personal branding certification program to a) share his methodology and b) to create a real community of personal branding experts to spearhead social sharing creating a seamless experience on/offline. Our host, Grace Lanni, first studied William’s program to jump full steam into being what William touts her as the Branding Influencer for Consultants. Both William and Grace agree: No personal brand lives in a vacuum; differentiation & uniqueness are defined by the network.
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| Author | Grace Lanni |
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