Real talk: Why were we never taught how to buy a properly fitting bra? I know I can’t be the only one who struggles with this. Generations of women have been playing a guessing game and settling for uncomfortable products & outdated practices in an industry that - until recently - catered more toward appealing to men than serving women.
This was the exact obstacle Heidi Zak, the co-founder and CEO of ThirdLove, had to overcome when she launched an innovative solution to normalize online bra shopping that skyrocketed ThirdLove to being the #1 digital bra brand among millenials.
Today, we’re dissecting the case study of how ThirdLove acquired 1 million paying customers in just 3 years and which customer acquisition channels they’re doubling down on in 2022.
Connect with Heidi:- https://www.thirdlove.com
- Use code TL-CUBICLETOCEO to redeem a free pair of underwear! Includes all underwear $28 or less 1 use per customer No minimum purchase.
- https://instagram.com/thirdlove/
- https://instagram.com/heidi/
- https://twitter.com/thirdlove
- https://facebook.com/thirdlove
If you enjoyed today's episode, please:- Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!
- Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
- Leave a positive review on Apple Podcasts
- Subscribe for new episodes every Monday