GSMC Marketing Podcast Episode 31: The Wizarding World Of Marketing
Feb 25, 2020 ·
47m 22s
Mackenzie takes a closer look at the marketing behind everyone's favourite teenage wizard, Harry Potter. She discusses and analyzes the advertising strategies that were used to turn this book series...
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Mackenzie takes a closer look at the marketing behind everyone's favourite teenage wizard, Harry Potter. She discusses and analyzes the advertising strategies that were used to turn this book series into a multi-billion dollar franchise. It's time to pick up your wands because it's time to go to school!
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