GSMC Marketing Podcast Episode 25: Marketing in Plastic, is Fantastic!
Feb 10, 2020 ·
51m 58s
You may not be a Barbie Girl, but we are living in a Barbie World. Everything may not be plastic here, but Barbie's marketing really is fantastic! Over the past...
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You may not be a Barbie Girl, but we are living in a Barbie World. Everything may not be plastic here, but Barbie's marketing really is fantastic! Over the past 60 years, Barbie has changed her marketing campaigns, strategies, and product. However, something has stayed consistent, what is it? Listen to today's episode to find out how America's #1 Toy has stayed relevant for six decades!
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