Gaming has increasingly been seen as mainstream and with it, traditional corporations and companies have been trying to get a foot in the door to an industry with huge potential growth. So who do they go to for the research behind this demographic and more? People like the next guest on the show, anthropologist and gaming ethnographer Logan McLaughlin .

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Watch The Gamer Hour - Esportz Network's new show from Times Square. This week's guest was NFL running back and Chicago Bear David Montgomery.

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