How do you come up with the right idea for your book? How do you make sure that idea is irresistible? In this episode, Tamsen shares answers to those questions, taken from her book Find Your Red Thread: Make Your Big Ideas Irresistible. Her strategies and tactics are the same ones she’s used to work with organizations like Johnson & Johnson, Harvard Medical School, and Intel, and in her roles as the former Executive Producer and current Idea Strategist for TEDx Cambridge. Tamsen's Links:

• https://www.facebook.com/TamsenWebster/
• http://linkedin.com/in/tamsenwebster
• https://www.twitter.com/tamadear
• https://medium.com/@TamsenWebster
• https://www.instagram.com/tamsenwebster/
• https://www.youtube.com/channel/UCle4DE7JXWJc4J0YeFOIIKg