I had a lot of fun hanging out with AJ Wilcox from B2Linked.com on this episode.

AJ is probably the worlds leading expert in advertising on LinkedIn, his agency - B2Linked - is responsible for over 110 MILLION (with an M) dollars of ad spend on LinkedIn. AJ Represents 4 out of 10 of LinkedIn’s largest ad spend accounts worldwide.

On this episode we cover:

The best ways to build your personal network on LinkedIn.

Why your business would choose to run ads on LinkedIn vs. Google or Facebook.

How to budget your LinkedIn ads based on your lifetime value of a deal.

What your LinkedIn ad creative should look like.

What type of LinkedIn ads convert the best.

What your budget SHOULD be in order to get the most out of LinkedIn and How to maximize that budget to get the best bang for your buck.

What Statistics and Metrics you SHOULD be looking at for your LinkedIn ads.


AJ also covers some of his biggest fails/whiffs in his career (so that you can avoid making the same mistakes) and he covers what he is learning and growing from.


Want to connect with AJ?

You can find him on LinkedIn at https://www.linkedin.com/in/wilcoxaj/

You can find his agency here: https://b2linked.com/

AJ has also provided some other resources for our listeners:

Video about what it takes to have success on LinkedIn Ads: https://www.youtube.com/watch?v=j6Pm9tNkqrA
The LinkedIn Learning course I did on LinkedIn Advertising: http://j.mp/linkedin-ads-course
Free checklist to get started on LinkedIn Ads: b2linked.com/checklist