We go deep into esports & learn what makes a successful brand partnership in competitive gaming tick.
John Davidson is an esports expert that's helping shape the future of the industry. Founder of DLC youth, host of the DLC Drop podcast, Chairman of the Esports Trade Association & advisor to many in the industry.
John has the "cool dad" energy that allows him to bridge the gap between the high octane culture of esport fandom & the grown-up world of brands and businesses that need to learn how to connect.
We learn why brands should be taking notice and what tools from traditional sports marketing they should bring with them and what they should leave behind. John helps us see the view from global phenomena to local engagement and gives some great advice on how and where a brand fits within the ecosystem.
One of my favorite chats of the year, there's something in here for everyone.

Connect w/ John:
DLC Youth: https://www.dlcyouth.com/
Linkedin: https://www.linkedin.com/in/john-davidson-42953846/
The DLC Drop Podcast: https://esportsfpn.com/show/the-dlc-drop-podcast/
The BW Businessworld article we discussed: http://www.businessworld.in/article/India-Fitting-Into-Future-Of-Entertainment/10-07-2021-396164/

The Pop-Marketer:
Website: https://www.pop-marketer.com/
Instagram: https://www.instagram.com/popmarketer/
Twitter: https://twitter.com/joenormal
LinkedIn: https://www.linkedin.com/in/jocox/