If you want to successfully manage strategic partnerships, you need to become an expert in every role needed to bring a joint solution to market that your partners can actually sell.


In this episode, I sit down with Erik Heinrich to learn how he brings his wealth of experience across different roles in his career to his current position as Director Business Development, RUCKUS Networks at CommScope, where he manages strategic partnerships with Facebook, Intel, and other global partners.


What we talked about:

- Why solving your customers’ problems is the key to any alliance

- Why managing partnerships requires you to wear many hats

- Partnering means bringing joint solutions to market that will sell


To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about alliances, he can be reached by:

- Email: chip@workspan.com

- Twitter: @chiprodgers

- LinkedIn: linkedin.com/in/chiprodgers


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