That resource we want more of, or less of, the one we want to slow down, speed up, thank, curse, monitor, measure, ignore and obey. All often within the span of the same day.

The very resource we so often run our lives by, yet waste at every turn. It too, like our digital world is a more abstract concept than the tactile analog world we live in. It too can be captured and tamed for fleeting moments in devices, yet like it’s digital cousin we think we control it, but we are nothing more than custodians of the memories it leaves behind.

We are not good with time; we’ve had 6,000 years or so to get used to the idea of its passing and the consequences. We used to track it by the moon, nowadays we are ruled by atoms that are accurate to a millisecond every decade.
So, why should we care?


We waste so much of it.
We allow others to dictate our use of it
Our very existence is tyrannized by it


We have watched the convergence of our digital world and that of time, and realized the very objects meant to save us are doing nothing more than sucking more and more time from us.

Like our digital world we need to be better custodians of time (not that it really cares as it marches on no matter what we do) but for our own sanity, stand up, be accountable to time itself.

Join us for a conversation around time….