David welcomes Paul Shapiro, the CEO of The Better Meat Co. to the podcast. Paul’s team has pioneered new ways of producing animal-free protein and generated ingredients that empower food companies to improve sustainability while making the meatiest alt-protein possible. In part one, Paul talks about the acceleration of the alternative protein revolution, how the perception of vegans has changed, and what inspired him to write the bestselling book “Clean Meat” and build The Better Meat Co.