Episode No. 22: Adriana Waterston
May 12, 2020 ·
16m 13s
Some 27% consumers recently surveyed by Horowitz Research say they are watching more ads overall than before the pandemic. And, a third of respondents say they are paying attention to...
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Some 27% consumers recently surveyed by Horowitz Research say they are watching more ads overall than before the pandemic. And, a third of respondents say they are paying attention to ads from local businesses more than they did before the COVID-19 crisis. How can broadcast TV stations capitalize on this? Horowitz SVP Adriana Waterston shares her thoughts.
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