Episode 88: How to use a personal brand to drive pipeline and revenue with Nick Bennett
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Apr 15, 2022 ·
58m 56s
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel Join me and Nick Bennett, Director of Evangelism & Customer Marketing @ Alyce talking about how to use a personal...
show more
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
Join me and Nick Bennett, Director of Evangelism & Customer Marketing @ Alyce talking about how to use a personal brand to drive pipeline and revenue.
We cover:
+ What most people get wrong about personal branding
+ How to build a personal brand while working for a company
+ How to use a personal brand to drive pipeline
+ The core pillars of personal branding
WHY PERSONAL BRANDING?
Here is what you hear about building a personal brand:
- consistently show up
- share the valuable content
- be patient, and the results will come.
But what if you don’t have time to consistently share content and hang out on LinkedIn?
What if creating and sharing more posts on LinkedIn, publishing more articles, engaging with all the content that is shared won’t lead you to more revenue?
If you have these questions, switch your focus and ask yourself instead:
How to make sure my target accounts see and consume the content I’ve already created? How can I build a relationship with them?
You don’t need more views, likes, or followers.
You don’t need to hang out on LinkedIn 2-3 hours per day commenting on the posts of all the influencers “to be noticed” and “build the audience”.
Your goal is to connect with your target accounts, nurture them, learn about their needs, and come up with solutions at the moment when they need them.
If you are able to nurture 50-500 accounts with your content, you become a thought leader for them and the 1st vendor they’ll think about.
That should be the end goal and key focus for everybody who is thinking about personal branding, not 10k followers.
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Nick on Linkedin: https://www.linkedin.com/in/nickbennett1/
show less
Join me and Nick Bennett, Director of Evangelism & Customer Marketing @ Alyce talking about how to use a personal brand to drive pipeline and revenue.
We cover:
+ What most people get wrong about personal branding
+ How to build a personal brand while working for a company
+ How to use a personal brand to drive pipeline
+ The core pillars of personal branding
WHY PERSONAL BRANDING?
Here is what you hear about building a personal brand:
- consistently show up
- share the valuable content
- be patient, and the results will come.
But what if you don’t have time to consistently share content and hang out on LinkedIn?
What if creating and sharing more posts on LinkedIn, publishing more articles, engaging with all the content that is shared won’t lead you to more revenue?
If you have these questions, switch your focus and ask yourself instead:
How to make sure my target accounts see and consume the content I’ve already created? How can I build a relationship with them?
You don’t need more views, likes, or followers.
You don’t need to hang out on LinkedIn 2-3 hours per day commenting on the posts of all the influencers “to be noticed” and “build the audience”.
Your goal is to connect with your target accounts, nurture them, learn about their needs, and come up with solutions at the moment when they need them.
If you are able to nurture 50-500 accounts with your content, you become a thought leader for them and the 1st vendor they’ll think about.
That should be the end goal and key focus for everybody who is thinking about personal branding, not 10k followers.
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Nick on Linkedin: https://www.linkedin.com/in/nickbennett1/
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| Author | Andrei Zinkevich |
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