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Episode 73: ROI taxes, linear mindset, and GTM strategy with Andrei Zinkevich and Vladimir Blagojević

Episode 73: ROI taxes, linear mindset, and GTM strategy with Andrei Zinkevich and Vladimir Blagojević
Nov 22, 2021 · 50m 19s

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel We're meeting with Vladimir Blagojevic to discuss the recent research we did with B2B tech companies about marketing strategy. ​Key...

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Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel

We're meeting with Vladimir Blagojevic to discuss the recent research we did with B2B tech companies about marketing strategy.

​Key points we are going to discuss:

​Key challenges and the root reasons why B2B companies are struggling to create an effective marketing strategy.

​The ROI taxes almost every B2B company is paying nowadays.

​The core elements of the 2022 B2B marketing strategy

​The linear mindset, and how to get executives buy-in

RESOURCES:

Video: https://youtu.be/BmSPuG_o0qc

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Vladimir on LinkedIn: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on LinkedIn: https://www.linkedin.com/in/azinkevich/
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