Episode 7 - Guerrillapreneur Mastermind Interview - Why Startups Should Outsource Sales: Featuring Scott Sullivan, Fndr of Synergenic Sales

May 19, 2017 · 59m 50s
Episode 7 - Guerrillapreneur Mastermind Interview - Why Startups Should Outsource Sales: Featuring Scott Sullivan, Fndr of Synergenic Sales
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In Episode 7 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies....

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In Episode 7 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies. First, According to Forbes Magazine, sharing economy companies are improving the economic fortunes of women around the world. Female Airbnb hosts in Kenya are earning enough to cover one-third of their household costs. Female hosts in India are earning enough to cover over 30% of their household costs. Despite the change in fortunes, women still lag men in launching sharing economy startups. Debbie Wosskow, founder and CEO of Love Home Swap, has launched a Allbright, a unique UK funding platform designed to provide the support and finance needed by female-led businesses to launch and scale. Second, Safr Ride Sharing Service has changed their market approach. Initially, Safr launched as a woman-only ride sharing service -- with women drivers serving only women riders. Safr has modified its approach to all men to both ride and drive for the company. However, Safr does give users the option in its App to select whether they prefer women drivers and/or riders. Third, Snagajob and Husl have both completed market test and are preparing to roll-out their on-demand service for hourly workers that is focused on the restaurant sector. Fourth, Cat-in-a-Flat, the Airbnb of the Cat Sitting space, has begun a full scale roll-out after their soft launch in London, Dublin and Amsterdamn. You will soon be able to use their app to locate a trust cat sitter for your fluffy friend. Fifth, three Chinese Shared-Battery Sharing and/or Smart Device Charging companies announced investments on the same day. According to Six Tone magazine, Xiaodian received a $350 million-Yuan ($50.7 million US) in investments while Hidian and Feichangdian received $100 million Yuan ($14.5 million US) and $3 million Yuan ($435,000 US) respectively. Finally, Up & Go, and Home Cleaning Startup started by cleaning cooperatives Brightly Cleaning, Cooperative Cleaning of New York, and Ecomundo, is fighting the tech giants entering their space. Unlike taxi cab companies, these cooperatives have decided to fight back and use technology to give them the sharing economy benefits and reach more customers.

In Episode 6, I presented the Growth Capacity Framework to help business mavericks and entrepreneurs create management capacity. The framework uses two dimensions (Do the tasks differentiate your business and Are the tasks Critical to the Daily Delivery of the Product or Service) to help founders to sort business tasks into four quadrants: CORE COMPETENCY Tasks, Tasks that represent NEW COMPETENCIES, Tasks that should be OUTSOURCED and tasks that founders should seek to REDUCE THE COST.

In Episode 7, we use our Mastermind Interview with sales guru, Scott Sullivan of Sullivan & Associates (also known as Synergenic Sales Group), to reflect on the Growth Capacity Framework and to show founders how they can OUTSOURCE Sales and Marketing and unleash explosive growth.

Please share your feedback and ways that we can improve the podcast. You can subscribe to the Guerrillapreneur podcast via iTunes, GooglePlay, RSS, Podomatic.com, SoundCloud or listen to a streaming version at ceyero.com.

Host: Mark Peterson Host Social Media: @Guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope)

Guest: Scott Sullivan, Synergenic Sales Group (Sullivan & Associates), Fairfield, CA. Guest Social Media: Twitter - @saleswithsully and @addingrevenue, Facebook - Facebook/saleswithsully, Linkedin - https://www.linkedin.com/in/scottsullivan7076315668/ Website - www.ScotSullivan.biz, Tel: (707) 631-5668.

Sponsors: Ceyero Consulting
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