When marketers focus solely on tactically creative work, they can forget about P&L and their metrics can get lost in translation.

Is math the missing piece in this digital marketing equation?
In this episode of Banking on Experience, I talk to Gaurav Bhatia, Chief Marketing Officer at PenFed Credit Union, about how knowing numbers helps marketers work smarter.
We also talked about:
How math lends to credibility.
Tips for better prioritization.
Top KPIs marketers should focus on.
Strategies for adopting the “work smarter, not harder” methodology.

Listen to more episodes from Banking on Experience at Apple Podcasts, Spotify, and our website.