There's nothing sadder than to hear clients being dishonest. Not just to us but also to themselves. If you come to us with a dodgy story asking for help, we're going to have to politely say no. From the get go, the business relationship would have started based on pretension and it's only going to be frustrating for both parties.

Listen to Rana Saini and Andrew McWhirter explain some scenarios where clients tell you one thing but data shows different. This usually happens before clients get on board with The Influencer Project during strategy sessions. Find out what, why they do it and why we consider it a very destructive behaviour. Luckily, this can be remedied by a technique inspired by a camera terminology, the F-Stop.