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Today we are going to chat about leveraging Facebook ads in B2B marketing and account-based marketing campaigns with Dennis Yu, CEO at Blitzmetrics.

By default, Facebook is considered as a great channel for B2C advertisement or low-ticket B2B products. I want to dive deeply here and discover how can B2B marketers that work for companies with long and complex sales cycles leverage Facebook ads.

We're discussing:

- How to use FB ads for B2B brands with complex sales cycles?
- How to run awareness ads, how to mix them with BOFU content
- How to use FB ads as warm-up activity for ABM campaigns

RESOURCES AND LINKS

Live workshop on YouTube:

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Dennis Yu on LinkedIn: https://www.linkedin.com/in/dennisyu/
Blitzmetrics: https://www.blitzmetrics.com/