Meet Erin Falter, up-and-coming athletic apparel empress. After graduating from Notre Dame in 2014, Erin moved to New York and held down strategist roles at Razorfish and VaynerMedia while helping to build Way of Life Athletic Company (or WOLACO) on the side. This summer, she abdicated agency work in favor of entrepreneurism, joining her two co-founders as Marketing Director at WOLACO and throwing herself fulltime into the startup. Their mission? To inspire the idea that being active is about more than fitness – it’s integral for cultivating your most potentiated self.