We stan a socially conscious brand. Carrie Wilson is a super talented Jacksonville makeup artist with her own line and she recently launched the new I AM campaign. It's meant to remind a woman that she is a damn queen who should be empowered by what makes her unique.

Carrie also has really helpful makeup advice before you go wading through Sephora, totally intimidated and clueless. Plus, I had to know Carrie thoughts on the rise of beauty YouTubers. Turns out, you might be watching the wrong tutorials!