With customers now expecting unified digital experiences wherever they shop, the need for digital transformation has never been more urgent to businesses. But there’s a huge difference between identifying what needs to change and making transformation happen. To learn more about what digital transformation really means, and to help you navigate the process within your company, host Brian Walker speaks to Howard Tiersky, CEO at FROM, The Digital Transformation Agency, and author of Winning Digital Customers: The Antidote to Irrelevance. Together, they discuss why digital transformation is so hard to do, yet so important, and why it’s crucial to get inside the heads of your consumers from the outset to understand what really matters to them. They cover a range of topics in this conversation, including: • The tools and techniques you can use to define what needs to change in your digital customer experience. • How to articulate the need for digital transformation to your senior leadership team, especially when they haven’t got an appetite for change. • And what risk factors you need to look out for once your transformation project has been given the green light. This episode is packed with practical advice on how to manage the technology, the people and the politics involved in any big digital transformation project, and the key things you need to consider when it’s time to instigate change. Whether you’re just building the business case, or you’re already underway and facing some challenges, Howard shares some brilliant insights that can guide you towards success. You won’t want to miss it. We’d love to hear your thoughts on this episode, as well as any recommendations for future guests, so please get in touch at https://www.bloomreach.com/en/about/contact-us. Get to know Howard a little better by checking out his LinkedIn profile: https://www.linkedin.com/in/tiersky/ Order Howard’s book, Winning Digital Customers: The Antidote to Irrelevance https://winningdigitalcustomers.com/freechapter And find out more about FROM: https://www.from.digital/