Every e-commerce leader has a vision for how their brand is going to stand out online. But forcing off-the-shelf commerce functionality into their digital architecture makes it difficult to bring that exact vision to life. To learn more about how composable commerce empowers digital teams to realise their visions of taking complete control of their digital commerce strategy, Brian Walker speaks to Jamus Driscoll, CEO at headless commerce platform, Elastic Path. Together, they discuss the concept of composable commerce versus headless commerce, the importance of investing in new digital capabilities, and what the next 12 to 24 months holds for e-commerce, including: · When it’s time for e-commerce businesses to start moving towards more flexible digital platforms that allow them to adapt to customer needs as they change. · How to get your leadership team on-board with digital architecture changes by asking “is the business living up to its digital aspirations?” · And how we’re technologically not far away from commerce being so embedded in our lives, that we’ll be able to use our televisions to order products. This episode is packed with insights on the technology and business benefits of composable commerce, including the ways future-thinking brands are already using composable commerce to create tailored customer experiences. If this is something your company is thinking about, or you’re just keen to know what the future of digital commerce architecture looks like, Jamus shares some brilliant insights in this episode that you won’t want to miss. We’d love to hear your thoughts on this episode, as well as any recommendations for future guests, so please contact us at https://www.bloomreach.com/en/about/contact-us. Get to know Jamus a little better through his LinkedIn profile: https://www.linkedin.com/in/jamusdriscoll/ And learn more about Elastic Path: https://www.elasticpath.com/