In part one, Brian spoke to Bloomreach CEO Raj De Datta about his entrepreneurial journey and his role in evolving the company into the industry leader for eCommerce experiences. In this, the second half of their conversation, Brian speaks with Raj about his new book ‘The Digital Seeker,’ a how-to guide for digital teams to build winning digital experiences. Together, they discuss what it means to be ‘seeker-centric’, why it’s important, and how digital teams must evolve to meet the new and growing expectations of consumers, including: - What brands like Bayern Munich, Peloton, Spotify and the UK’s National Health Service are doing to build winning experiences for seekers over transactional consumers. - How you can encourage your customers to give you more of their data in return for delivering a better experience. - And how Raj would approach pitching a CEO or a board member on the importance of a digital-first, seeker-centric approach to product service and experience design and execution. This episode offers in-depth, compelling insights into the difference between customers and seekers, and how the organizations of tomorrow are building their offerings around the latter. If you’re looking for some brilliant examples of companies who are putting seekers first, and ideas for how you can develop and differentiate great digital experiences, you won’t want to miss this episode. Pre-order The Digital Seeker ahead of its launch on June 1: https://www.amazon.com/Digital-Seeker-Guide-Winning-Experiences/dp/0231202202 We’d love to hear your thoughts on this episode, as well as any recommendations for future guests, so please get in touch at https://www.bloomreach.com/en/about/contact-us . And you can get to know Raj a little better by checking out his LinkedIn profile: https://www.linkedin.com/in/rdedatta/