Explicit
Episode 303 - Dumb Ways to Die (2012)
Mar 25, 2024 ·
59m 21s
The "Dumb Ways to Die" campaign launched in November 2012 by Metro Trains in Melbourne, and by the end of next year, it cemented itself as a legendary advertising campaign....
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The "Dumb Ways to Die" campaign launched in November 2012 by Metro Trains in Melbourne, and by the end of next year, it cemented itself as a legendary advertising campaign. Its viral success not only promoted railway safety, but also earned international acclaim for its creative approach, becoming an iconic example of effective public service announcements and a billion parodies.
Join Holly & Matthew as they delve into its viral success and profound impact on public awareness, illuminating the intersection of creativity and public safety advocacy in contemporary advertising discourse.
show less
Join Holly & Matthew as they delve into its viral success and profound impact on public awareness, illuminating the intersection of creativity and public safety advocacy in contemporary advertising discourse.
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