Episode 3 - Market Insight for Strategic Decision Making
Sep 3, 2019 ·
27m 3s
Hear how to analyze and understand market structure, using alternative ways of thinking about products offered by firms. Distinguish among product class, product form, product line and product item. Learn...
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Hear how to analyze and understand market structure, using alternative ways of thinking about products offered by firms. Distinguish among product class, product form, product line and product item. Learn to forecast market and product evolution using a life-cycle framework.
show less
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| Author | MXS |
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